Speaker - Marketing Forum 2020 Nov - Franck Ardourel - Amazon
November 10, 2020

Join Me At Argyle Digital:
Marketing & E-commerce Leadership Forum on November 10!

Franck Ardourel

Senior Marketing Principal, Workforce Strategy and Innovation

I am excited to share the (virtual) stage with and learn from tremendous digital leaders at the Argyle Digital Marketing & E-commerce Leadership Forum on November 10!

Come join me and hear from the amazing lineup of accomplished Marketing & E-commerce leaders!

Scroll down for my agenda topic, or see the full agenda here: Argyle Digital: Marketing & EcommerceLeadership Forum

Join Us at this Event

Topic

KEYNOTE PRESENTATION: How to Leverage Martech to Achieve Personalization at Scale

People-based marketing is all about personalization! As the leading e-commerce purveyor in the country, Amazon.com has led the way in setting a Martech framework to support marketing capabilities to achieve personalization at scale. Attend this session to learn more about Amazon’s Flywheel sales model and how to infuse AI and ML into the marketing engine to turn traffic into revenue.

Covering this timely and relevant topic, Franck Ardourel, a Senior Marketing Principal at Amazon and author of the book Personalization First, or You Will Be Last: The Future State of Marketing will explain:

  • How digital transformation has reached new heights, changing how people think about the world around them
  • How personalization has advanced beyond simple segmentation into the management of the consumer experience in real-time
  • How marketing professionals can bridge the gap between technology, data, and science to achieve people-based marketing

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