Speaker - Datax 2020 Nov - Sriram Subramanian - Conde Nast
November 17 - 18, 2020

Join Me At DATAx Virtual:
Boosting ROI with a Data First Culture November 17 – 18, 2020!

Sriram Subramanian

Head of Data Sciences

I am excited to share the (virtual) stage with and learn from tremendous digital leaders at DATAx Virtual: Boosting ROI with a Data First Culture November 17 – 18, 2020!

Come join me and hear from the amazing lineup of accomplished DATAx leaders!

Scroll down for my agenda topic, or see the full agenda here: DATAx Virtual: Boosting ROI with a Data First Culture

Topic

USE CASE: Predicting Virality in Social Media Posts to Improve User Engagement

Hundreds of millions of individuals engage with brands digitally every month in the United State alone. A major source of online traffic is driven by users who click on article links in their social media feeds.

Organizations can identify the right content to post by analyzing vast troves of historical data that is personalized and relevant to specific users as a tool to manage and grow social media driven traffic.

In this session, join the Head of Data Science at Conde Nast to explore how to use AI solutions to monitor trending topics on social media to convert social users to web traffic.

Attend this session to learn:

  • How AI solutions can predict virality hours before a post engagement gains popularity
  • How to use data to improve user engagement on social media
  • Ways to personalize relevant content that engage and entertain specific users to increase user conversion rates

About Conde Nast