Speaker - CX For Retail Forum 2020 - Monica Mullen - Informatica

Join Me At Argyle Digital: CX for Retail Forum on November 16!

Monica Mullen

Principal Solutions Marketing Manager, Customer 360 Solutions

I am excited to share the (virtual) stage with and learn from tremendous digital leaders at the Argyle Digital CX for Retail Forum on November 16!

Come join me and hear from the amazing lineup of accomplished Customer Experience leaders!

Scroll down for my agenda topic, or see the full agenda here: Argyle Digital: CX For Retail Forum

Join Us at this Event


THOUGHT LEADERSHIP: Traversing the Customer Experience Hierarchy

Keeping consumers happy builds loyalty. But is it really that simple? Can retailers address customer loyalty by focusing on a foundation of satisfactory interactions and transactions? The reality is that loyalty requires crossing a chasm that exists between customer satisfaction and a true relationship, supported by trust.

This thought leadership presentation will share:

  • Looking at the components of customer experience in a new way to grow customer loyalty
  • Personalizing interactions with increased customer insights for relevance that scales
  • Finding new insights by pairing a trusted data foundation with rich context

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