Speaker-CMO Virtual 2020 Dec-Kellie Mater-Previous Companies: Dun & Bradstreet, Del
December 02 - 03, 2020

Join Me At CMO Virtual  Dec 2 – 3

Kellie Mater

Senior Vice President, Marketing

Previous Companies: Dun & Bradstreet, Del

I am excited to share the (virtual) stage with and learn from tremendous digital leaders at CMO Virtual – Dec 2 – 3!

Come join me and hear from the amazing lineup of accomplished CMO leaders!

Scroll down for my agenda topic, or see the full agenda here: CMO Virtual

Topic

PANEL DISCUSSION: “New Status Update” – Navigating the Era of Influencer Marketing

In the age of social media, how can marketing teams leverage influencers to help brand promotion? From in-house, micro, to new CGI, marketers can leverage influencers to target specific audiences and demographics. Not only does this strategy help your organization increase brand awareness, but it builds trust and strengthens brand value.

Join this interactive discussion to learn:

  • Creating an influencer marketing blueprint for your organization
  • Developing a management strategy and setting a budget
  • Targeting audiences that would be interested in your product or service