Former Chief Marketing Officer
Previous Companies: Abbott Nutrition, Novartis, PepsiCo, Sabra, Yum Brands, New Avon
I am excited to share the (virtual) stage with and learn from tremendous digital leaders at CMO Virtual – Dec 2 – 3!
Come join me and hear from the amazing lineup of accomplished CMO leaders!
Scroll down for my agenda topic, or see the full agenda here: CMO Virtual
There’s never been a more exciting and challenging time to be in marketing. New tools and technologies are creating opportunities for brands to interact with consumers in an innovative and more measurable ways. But have we lost the forest for the trees?
Data suggests that, for the past decade, we’ve been trading off efficiency for effectiveness and that we’ve been building short-term gains at the expense of longer term brand building. Maybe it’s time to revisit the fundamentals and re-learn how to apply the critical principles of marketing in a new digital context.
Attend this keynote session to learn: