Speaker-CMO Virtual 2020 Dec-Elana Gold-Former Chief Marketing Officer
December 02 - 03, 2020

Join Me At CMO Virtual  Dec 2 – 3

Elana Gold

Former Chief Marketing Officer

Previous Companies: Abbott Nutrition, Novartis, PepsiCo, Sabra, Yum Brands, New Avon

I am excited to share the (virtual) stage with and learn from tremendous digital leaders at CMO Virtual – Dec 2 – 3!

Come join me and hear from the amazing lineup of accomplished CMO leaders!

Scroll down for my agenda topic, or see the full agenda here: CMO Virtual

Topic

KEYNOTE: Not Losing the Forest for the Trees – Re-learning Marketing Fundamentals in a Digital Context

There’s never been a more exciting and challenging time to be in marketing. New tools and technologies are creating opportunities for brands to interact with consumers in an innovative and more measurable ways.  But have we lost the forest for the trees?

Data suggests that, for the past decade, we’ve been trading off efficiency for effectiveness and that we’ve been building short-term gains at the expense of longer term brand building. Maybe it’s time to revisit the fundamentals and re-learn how to apply the critical principles of marketing in a new digital context.

Attend this keynote session to learn:

  • How marketing is becoming less effective as we switch greater proportions of budgets to digital
  • New thinking about fundamental principles of marketing, including KPIs,  and how to apply them
  • Practical examples as to how we should be thinking about building brands in a post COVID environment