Speaker-CMO Virtual 2020 Dec-Alexis Kerr-Cadillac
December 02 - 03, 2020

Join Me At CMO Virtual  Dec 2 – 3

Alexis Kerr

Head of Multicultural Marketing

I am excited to share the (virtual) stage with and learn from tremendous digital leaders at CMO Virtual – Dec 2 – 3!

Come join me and hear from the amazing lineup of accomplished CMO leaders!

Scroll down for my agenda topic, or see the full agenda here: CMO Virtual

Topic

KEYNOTE: Evolving Brand Values – How to Craft Hopeful, Diverse, & Positive Messaging

Marketing teams have done an exceptional job at evolving brand values and messaging during these tumultuous times. Remaining relevant, sensitive, and empathic to what your customers need will set your brand apart from the competition. Living up to your brand values and delivering on what you say you will, strengthens customer-brand relationships and creates new, lasting ones.

In this session, topics of discussion will include:

  • Evolving your marketing messaging to reflect your brand’s values
  • Giving consumers hopeful, inclusive, and positive content during trying times
  • Developing new relationships and strengthening existing ones

About Cadillac