Marketing Leadership Forum November - Argyle Executive Forum Events

Welcome to the Marketing & E-commerce Leadership Forum, powered by Argyle Digital.

We have a full day of sessions for you. But don’t worry if you have to miss a few— they’ll be available on-demand for your viewing convenience. 

Below the agenda on this page, you’ll find our virtual “exhibit hall,” where you can engage our sponsor, and view or download insightful take-aways they have on offer.

Live sessions will open up 15 minutes prior to start time, and on-demand playback is available 30 minutes after the session has finished. 

Lastly, here’s an easy time zone converter to assist those located in a time zone other than US Eastern.

To join any Agenda session below, click the arrow to expand the Agenda section, then click the session name to launch that session.

Agenda

 

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11 AM - 11:30 AM ET

THOUGHT LEADERSHIP: Marketing Digital Transformation - The Case of Microsoft

Matt Stern will discuss Microsoft’s digital transformation in the Business-to-Business (B2B) marketing space.

Matt SternEnterprise Field MarketingMicrosoft

11:35 AM - 12:20 PM ET

PANEL DISCUSSION: E-Commerce Engagement Re-Imagined for Today's Customer

An effective e-commerce strategy does more than provide customers with a seamless experience with a brand regardless of where, when, how, or why customers interact with it. An e-commerce strategy is effective when it ensures that each interaction engages the customer, which, in turn, fosters loyalty, and, by extension, helps drive profitability.

Join this interactive panel discussion to learn how:

  • Companies can effectively create seamless experiences across all channels while maintaining personalized relationships,
  • To re-imagine what the ideal customer engagement can and should look like moving forward, and
  • Leveraging modern and seamless technology makes the shopping experience easy and satisfying for customers on all fronts

Moderator:

Cristina Marinucci eCommerce Insights & Analytics - NA LeadJohnson & Johnson

Panelists:

Lori Fraijo RaygozaVice President of Ecommerce, GlobalPerformance Health

Dan HochstaetterSr. Director – Digital Design & User ExperienceHertz

Amit JoshipuraProduct and Commercialization LeadDexcom

12:25 PM - 12:55 PM ET

KEYNOTE PRESENTATION: How to Leverage Martech to Achieve Personalization at Scale

People-based marketing is all about personalization! As the leading e-commerce purveyor in the country, Amazon.com has led the way in setting a Martech framework to support marketing capabilities to achieve personalization at scale. Attend this session to learn more about Amazon’s Flywheel sales model and how to infuse AI and ML into the marketing engine to turn traffic into revenue.

Covering this timely and relevant topic, Franck Ardourel, a Senior Marketing Principal at Amazon and author of the book Personalization First, or You Will Be Last: The Future State of Marketing will explain:

  • How digital transformation has reached new heights, changing how people think about the world around them
  • How personalization has advanced beyond simple segmentation into the management of the consumer experience in real-time
  • How marketing professionals can bridge the gap between technology, data, and science to achieve people-based marketing

Panelists:

Franck ArdourelSenior Marketing ExecutiveAuthor

1:30 PM - 2:15 PM ET

FIRESIDE CHAT: Customer Experience (CX) Strategies to Create Meaningful Interactions and Lasting Connections

Customer service is a single brand touch point. While great service is crucial, smart companies look beyond ‘service’ to focus on the entire customer experience and create a journey that will improve satisfaction rates, reduce customer churn and increase revenue.

Attend this session to learn how companies are making every customer interaction amazing and leaving lasting impressions that go far beyond selling. You will learn how to:

  • Create and communicate a clear customer-focused vision
  • Understand, empathize with, and emotionally connect with customer needs
  • Identify support shortcomings and train up
  • Measure ROI of CX initiatives
  • Tell diverse and inclusive content marketing stories

Keith McCluskeySenior Director of Online Strategy, Office of CommunicationsHarvard Law School

Kent Lawson, FCXPExecutive Director Brand & Customer ExperienceBlue Cross Blue Shield Association

2:20 PM - 2:50 PM ET

FIRESIDE CHAT: Brand Power - Diverse and Inclusive Marketing That Matters

Diversity and inclusivity are brand differentiators!

Truly diverse and inclusive marketing must resonate with current and future customers. Far beyond catchy images and slogans, a diverse brand is built on customer experiences, clarity of company values, and the ability of consumers to see themselves in your messaging.

Attend this session to learn how to create or re-invent a brand that demonstrates the importance of diversity and embraces inclusion. You will also learn:

  • How to elevate the voice of people/consumers who are most often underrepresented
  • Methods to create deep connections with consumers
  • How brand marketing can effect positive social change and why that matters

Johannah RogersDirector - Whisk(e)y InnovationDiageo

C.J. MagwoodBrand Manager, Marketing Performance & Operations LeadUnilever

2:55 PM - 3:40 PM ET

PANEL DISCUSSION: Multi-Channel Marketing - What's Working and What's Next?

Today’s customers are tech savvy and have buying mindsets that make mult-channel marketing essential for brand success. In this panel discussion, you will learn how smart companies are exposing their products to new buyers by identifying the right channels and designing (social media/direct/email) campaigns that inspire consumers to buy. You will also learn:

  • How to manage core multichannel marketing issues
  • Tools, tips and techniques for more strategic multi-channel and omni-channel outreach
  • Latest solutions, trends and strategies for multi-channel success

Moderator:

Amit JoshipuraProduct and Commercialization LeadDexcom

Panelists:

Dwight Flenniken IIIChief Marketing OfficerSunwest Bank

Jennifer Lee-HarrisonVice President, Demand GenerationCarters Inc.

Shindy Singam-HodackDirector (Contract), Evolution FreshStarbucks

Lilly YeatmanSenior Director, Marketing & Commercial Strategy - Disney Signature ExperiencesWalt Disney Company

Sponsors

Be sure to explore our virtual “exhibit hall” below during breaks and downtime. Each row represents a sponsor’s “booth.” Click on the tiles to learn more about our sponsor and gain valuable insights.

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