Argyle Digital: Marketing Leadership Forum November 2020 - Argyle Executive Forum Events

Never in modern marketing history have there been more challenges, changes and crises to overcome. For Chief Marketing Officers (CMOs), 2020 has been a period of constant re-thinking and re-invention.

From reevaluating initiatives to re-organizing nearly everything about the way work is done, marketing has entered a new state of normal! And 2021 is gearing up to deliver a whole new set of marketing challenges!

As your organization navigates the new marketing landscape, it’s important to react to shifts in consumer behavior, utilize appropriate messaging and get ahead of mar-tech trends.

To help you and your team master the latest marketing challenges, we’ve gathered pioneers in the industry who have the experience, judgment, and leadership to show you what worked (and did not) this year and how to proceed with 2021 initiatives.

The Argyle Digital Marketing Leadership Forum on November 10, 2020 explores key strategies for:

  • Identifying which emerging technologies will drive long term value
  • Creating seamless brand experiences through multiple channels
  • Harnessing data to understand customer purchase behavior and improve marketing results
  • Boosting brand loyalty by prioritizing the Customer Experience (CX)
  • Succeeding in the ever-changing mid/post Covid marketing landscape
  • Crafting diverse and inclusive content marketing stories
  • Staffing strategically and avoiding common marketing recruitment/retention/skills issues
Join Us at This Event

Who Should Attend

Executives, aspiring executives, innovators, senior marketers, web strategists & designers, entrepreneurs, and other driven professionals working in:

  • Digital Marketing
  • Social Media Marketing
  • Customer Loyalty
  • Demand Generation
  • Brand & Product Strategy
  • Audience Development
  • Customer Experience

Agenda

 

1000

1100

1200

1300

1400

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1600

1700

10:55 AM - 11 AM ET

Argyle Opening Remarks

11 AM - 11:30 AM ET

KEYNOTE PRESENTATION: Building and Preserving Brand Relevance in Our Ever-Changing World

Amidst constant change and expanded customer expectations, a significant danger facing many brands today is loss of brand relevance. For your brand to survive and thrive it must evolve in a manner that differentiates you from competitors.

Attend this session to learn how to:

  • Define brand purpose and re-purpose legacy brands for what comes next
  • Create a culture of brand and service innovation
  • Know when it is time to adapt or reposition
  • Apply key innovation and engagement processes to align brand decisions with business purpose

11:35 AM - 12:20 PM ET

PANEL DISCUSSION: Applying Artificial Intelligence for SEO Success

AI does not just make it easier to gain insights from search data. It makes it possible to do so in real-time! By narrowing down the searches, words, or phrases to optimize for, AI helps marketers discover patterns in large sets of data. That insight is AI’s magic marketing power!

Attend this panel discussion to hear how companies are:

  • Using machine learning and artificial intelligence for SEO
  • Remapping the customer journey through data-driven personalized experiences
  • Defining SEO strategies that make sense for 2021 and beyond

12:25 PM - 12:55 PM ET

THOUGHT LEADERSHIP

Abstract coming soon!

12:55 PM - 1:25 PM ET

Afternoon Break

1:30 PM - 2:15 PM ET

PANEL DISCUSSION: Customer Experience (CX) Strategies to Create Meaningful Interactions and Lasting Connections

Customer service is a single brand touch point. While great service is crucial, smart companies look beyond ‘service’ to focus on the entire customer experience and create a journey that will improve satisfaction rates, reduce customer churn and increase revenue.

Attend this panel discussion to learn how companies are making every customer interaction amazing and leaving lasting impressions that go far beyond selling. You will learn how to:

  • Create and communicate a clear customer-focused vision
  • Understand, empathize with, and emotionally connect with customer needs
  • Identify support shortcomings and train up
  • Measure ROI of CX initiatives
  • Tell diverse and inclusive content marketing stories

2:20 PM - 2:50 PM ET

KEYNOTE PRESENTATION: Data Driven Customer Acquisition and Targeting

Marketers have long used data to drive customer acquisition. Today, owned data collected through CRM, social engagement, site visits, SEO results, and keywords are essential for turning clicks into customers.

While most marketing professionals know that taking action with data-driven approaches leads to a competitive advantage, many struggle to understand which data matters most and how to get the most bang in terms of acquisition costs, brand awareness, and conversions.

Attend this session to learn:

  • The latest integrated data tactics for building and converting audiences
  • How to use brand data to grow conversion
  • A detailed view of what “branding” really means in today’s digital world
  • Ways to use direct marketing spend more effectively and reduce customer acquisition costs

2:55 PM - 3:40 PM ET

PANEL DISCUSSION: Online Retail Revolution- What’s Working and What’s Next?

When the world stopped shopping at brick and mortar shops and went online, some retailers were more successful than others in connecting their storefront efforts into dynamic and engaging digital success stories. During this panel discussion you will learn how these companies succeeded, and the lessons they learned on the way.

You will also learn:

  • How retail brands continue to reinvent online shopping experiences by connecting online and offline worlds
  • Retail industry successes and innovations
  • Valuable takeaways to help your organization overcome online obstacles and win the online retail revolution

3:45 PM - 4:15 PM ET

THOUGHT LEADERSHIP

Abstract coming soon!

4:15 PM - 4:20 PM ET

Argyle Closing Remarks

ADVISORY BOARD

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.