Argyle Digital: Marketing & E-commerce Leadership Forum November - Argyle Executive Forum Events

Marketing & E-commerce Leadership Forum:
Building Brand and Customer Resilience

Shift, Align, Grow

 

OVERVIEW

Never in modern marketing history have there been more challenges, changes and crises to overcome. For Chief Marketing Officers (CMOs), 2020 has been a period of constant re-thinking and re-invention.

From reevaluating initiatives to re-organizing nearly everything about the way work is done, marketing has entered a new state of normal! And 2021 is gearing up to deliver a whole new set of marketing challenges!

As your organization navigates the new marketing landscape, it’s important to react to shifts in consumer behavior, utilize appropriate messaging and get ahead of mar-tech trends.

To help you and your team master the latest marketing challenges, we’ve gathered pioneers in the industry who have the experience, judgment, and leadership to show you what worked (and did not) this year and how to proceed with 2021 initiatives.

The Argyle Digital: Marketing & E-commerce Leadership Forum on November 10, 2020 explores key strategies for:

  • Identifying which emerging technologies will drive long term value
  • Creating seamless brand experiences through multiple channels and online
  • Harnessing e-commerce data to understand customer purchase behavior and improve marketing results
  • Boosting brand loyalty by prioritizing the Customer Experience (CX)
  • Succeeding in the ever-changing mid/post Covid marketing landscape
  • Crafting diverse and inclusive content marketing stories
  • Staffing strategically and avoiding common marketing recruitment/retention/skills issues
Join Us at This Event

Speakers

Who Should Attend

Who Should Attend

Executives, aspiring executives, innovators, senior marketers, web strategists & designers, entrepreneurs, and other driven professionals working in:

  • Digital Marketing
  • Social Media Marketing
  • Customer Loyalty
  • Demand Generation
  • Brand & Product Strategy
  • Audience Development
  • Customer Experience
  • Ecommerce

Including:

  • Chief Marketing Officers
  • Directors of Marketing
  • Marketing Analysts
  • Marketing Coordinators
  • Marketing Consultants
  • Vice Presidents of Marketing
  • Ecommerce Marketing Directors
  • Ecommerce Marketing Specialists
  • Digital Marketing Directors
  • CX Directors
  • Channel Marketers
  • Directors of Digital Strategy
  • Directors of Digital Experience
  • Directors of Brand Marketing

Agenda

 

1000

1100

1200

1300

1400

1500

1600

10:55 AM - 11 AM ET

Argyle Opening Remarks

11 AM - 11:30 AM ET

THOUGHT LEADERSHIP: Marketing Digital Transformation - The Case of Microsoft

Matt Stern will discuss Microsoft’s digital transformation in the Business-to-Business (B2B) marketing space.

Matt SternEnterprise Field MarketingMicrosoft

11:35 AM - 12:20 PM ET

PANEL DISCUSSION: E-Commerce Engagement Re-Imagined for Today's Customer

An effective e-commerce strategy does more than provide customers with a seamless experience with a brand regardless of where, when, how, or why customers interact with it. An e-commerce strategy is effective when it ensures that each interaction engages the customer, which, in turn, fosters loyalty, and, by extension, helps drive profitability.

Join this interactive panel discussion to learn how:

  • Companies can effectively create seamless experiences across all channels while maintaining personalized relationships,
  • To re-imagine what the ideal customer engagement can and should look like moving forward, and
  • Leveraging modern and seamless technology makes the shopping experience easy and satisfying for customers on all fronts

Moderator:

Cristina Marinucci eCommerce Insights & Analytics - NA LeadJohnson & Johnson

Panelists:

Lori Fraijo RaygozaVice President of Ecommerce, GlobalPerformance Health

Dan HochstaetterSr. Director – Digital Design & User ExperienceHertz

Amit JoshipuraProduct and Commercialization LeadDexcom

12:25 PM - 12:55 PM ET

KEYNOTE PRESENTATION: How to Leverage Martech to Achieve Personalization at Scale

People-based marketing is all about personalization! As the leading e-commerce purveyor in the country, Amazon.com has led the way in setting a Martech framework to support marketing capabilities to achieve personalization at scale. Attend this session to learn more about Amazon’s Flywheel sales model and how to infuse AI and ML into the marketing engine to turn traffic into revenue.

Covering this timely and relevant topic, Franck Ardourel, a Senior Marketing Principal at Amazon and author of the book Personalization First, or You Will Be Last: The Future State of Marketing will explain:

  • How digital transformation has reached new heights, changing how people think about the world around them
  • How personalization has advanced beyond simple segmentation into the management of the consumer experience in real-time
  • How marketing professionals can bridge the gap between technology, data, and science to achieve people-based marketing

Panelists:

Franck ArdourelSenior Marketing ExecutiveAuthor

12:55 PM - 1:25 PM ET

Afternoon Break

1:30 PM - 2:15 PM ET

FIRESIDE CHAT: Customer Experience (CX) Strategies to Create Meaningful Interactions and Lasting Connections

Customer service is a single brand touch point. While great service is crucial, smart companies look beyond ‘service’ to focus on the entire customer experience and create a journey that will improve satisfaction rates, reduce customer churn and increase revenue.

Attend this session to learn how companies are making every customer interaction amazing and leaving lasting impressions that go far beyond selling. You will learn how to:

  • Create and communicate a clear customer-focused vision
  • Understand, empathize with, and emotionally connect with customer needs
  • Identify support shortcomings and train up
  • Measure ROI of CX initiatives
  • Tell diverse and inclusive content marketing stories

Keith McCluskeySenior Director of Online Strategy, Office of CommunicationsHarvard Law School

Kent Lawson, FCXPExecutive Director Brand & Customer ExperienceBlue Cross Blue Shield Association

2:20 PM - 2:50 PM ET

FIRESIDE CHAT: Brand Power - Diverse and Inclusive Marketing That Matters

Diversity and inclusivity are brand differentiators!

Truly diverse and inclusive marketing must resonate with current and future customers. Far beyond catchy images and slogans, a diverse brand is built on customer experiences, clarity of company values, and the ability of consumers to see themselves in your messaging.

Attend this session to learn how to create or re-invent a brand that demonstrates the importance of diversity and embraces inclusion. You will also learn:

  • How to elevate the voice of people/consumers who are most often underrepresented
  • Methods to create deep connections with consumers
  • How brand marketing can effect positive social change and why that matters

Johannah RogersDirector - Whisk(e)y InnovationDiageo

C.J. MagwoodBrand Manager, Marketing Performance & Operations LeadUnilever

2:55 PM - 3:40 PM ET

PANEL DISCUSSION: Multi-Channel Marketing - What's Working and What's Next?

Today’s customers are tech savvy and have buying mindsets that make mult-channel marketing essential for brand success. In this panel discussion, you will learn how smart companies are exposing their products to new buyers by identifying the right channels and designing (social media/direct/email) campaigns that inspire consumers to buy. You will also learn:

  • How to manage core multichannel marketing issues
  • Tools, tips and techniques for more strategic multi-channel and omni-channel outreach
  • Latest solutions, trends and strategies for multi-channel success

Moderator:

Amit JoshipuraProduct and Commercialization LeadDexcom

Panelists:

Dwight Flenniken IIIChief Marketing OfficerSunwest Bank

Jennifer Lee-HarrisonVice President, Demand GenerationCarters Inc.

Shindy Singam-HodackDirector (Contract), Evolution FreshStarbucks

Lilly YeatmanSenior Director, Marketing & Commercial Strategy - Disney Signature ExperiencesWalt Disney Company

3:40 PM - 3:45 PM ET

Argyle Closing Remarks

Sponsors

ADVISORY BOARD

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