Never in modern marketing history have there been more challenges, changes and crises to overcome. For Chief Marketing Officers (CMOs), 2020 has been a period of constant re-thinking and re-invention.
From reevaluating initiatives to re-organizing nearly everything about the way work is done, marketing has entered a new state of normal! And 2021 is gearing up to deliver a whole new set of marketing challenges!
As your organization navigates the new marketing landscape, it’s important to react to shifts in consumer behavior, utilize appropriate messaging and get ahead of mar-tech trends.
To help you and your team master the latest marketing challenges, we’ve gathered pioneers in the industry who have the experience, judgment, and leadership to show you what worked (and did not) this year and how to proceed with 2021 initiatives.
The Argyle Digital Marketing Leadership Forum on November 10, 2020 explores key strategies for:
10:55 AM - 11 AM ET
11 AM - 11:30 AM ET
Amidst constant change and expanded customer expectations, a significant danger facing many brands today is loss of brand relevance. For your brand to survive and thrive it must evolve in a manner that differentiates you from competitors.
Attend this session to learn how to:
11:35 AM - 12:20 PM ET
AI does not just make it easier to gain insights from search data. It makes it possible to do so in real-time! By narrowing down the searches, words, or phrases to optimize for, AI helps marketers discover patterns in large sets of data. That insight is AI’s magic marketing power!
Attend this panel discussion to hear how companies are:
12:25 PM - 12:55 PM ET
Abstract coming soon!
12:55 PM - 1:25 PM ET
1:30 PM - 2:15 PM ET
Customer service is a single brand touch point. While great service is crucial, smart companies look beyond ‘service’ to focus on the entire customer experience and create a journey that will improve satisfaction rates, reduce customer churn and increase revenue.
Attend this panel discussion to learn how companies are making every customer interaction amazing and leaving lasting impressions that go far beyond selling. You will learn how to:
2:20 PM - 2:50 PM ET
Marketers have long used data to drive customer acquisition. Today, owned data collected through CRM, social engagement, site visits, SEO results, and keywords are essential for turning clicks into customers.
While most marketing professionals know that taking action with data-driven approaches leads to a competitive advantage, many struggle to understand which data matters most and how to get the most bang in terms of acquisition costs, brand awareness, and conversions.
Attend this session to learn:
2:55 PM - 3:40 PM ET
When the world stopped shopping at brick and mortar shops and went online, some retailers were more successful than others in connecting their storefront efforts into dynamic and engaging digital success stories. During this panel discussion you will learn how these companies succeeded, and the lessons they learned on the way.
You will also learn:
3:45 PM - 4:15 PM ET
Abstract coming soon!
4:15 PM - 4:20 PM ET
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.