MARKETING & CUSTOMER EXPERIENCE OUTLOOK 2021 - Argyle Executive Forum Events

OVERVIEW

COVID-19 has transformed the way customers research, browse, shop, and pay — in both B2C and B2B markets. You’re now competing on e-commerce capabilities, mobile-first design, cashless payments, and cross-channel logistics and fulfillment.

This trend will likely continue as your customers develop new habits and get used to convenience. Your digital agility and adaptability can provide new revenue opportunities, better customer experiences, and increased loyalty.

A global crisis can either paralyze an organization or galvanize it to thrive. Organizations that innovate and anticipate how customers will change their habits will build stronger relationships that will endure well beyond the recovery.

But how do you do this?

Join Argyle Digital and leading innovators in marketing and CX for the Marketing & Customer Experience Outlook 2021 Forum to learn:

  • How customer experience is changing and evolving
  • Why putting your customers’ mindset first can boost productivity, creativity, and sales
  • Key areas that you should plan for to compete in tomorrow’s world
  • Strategies for developing agility and adaptability for success
  • What MarTech you need in your stack NOW, and how to effectively deploy it
Join Us at this Event

Speakers

Agenda

 

1400

1500

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1700

2:10 PM - 3:10 PM ET

KEYNOTE PRESENTATION: Human Premium in a Digital Age

Over the past several years, most of the cultural energy around customer experience has been focused on various ways to leverage technology to create more personalized and frictionless experiences. Whether it’s debating the need for bank tellers or imagining same day delivery, we’ve been obsessed with thinking about how we leverage technology to improve upon the human experience.

In many ways, the COVID-19 pandemic has only accelerated that trend, dramatically increasing adoption of mobile technologies, contactless payments and on-demand delivery. But in other ways, the pandemic has exposed the intense desire for human connection and the inequality of the human experience in America. Often the systems and experiences we have hard-coded into our culture have had a disproportionate impact on certain segments of the population—which has been even more exposed with the Black Lives Matter activism. The question is: how do we move forward?

Attend this session to learn answers to these timely questions:

  • How do we balance the power of AI and big data to create seamless experiences without losing our humanity?
  • How do we safeguard against programming our biases into those systems, ensuring that customer experience is inclusive and aware of ALL who experience our brands and not just the feedback loops we get from clicks and purchases?
  • And how do we balance all of this with the very real business need to maintain margins and drive efficiency as the competitive environment grows?

Kendra ClarkeVP, Data Science and Product Developmentsparks & honey

Rob Gaige Managing Partner, Q™ Platformsparks & honey

3:15 PM - 4:15 PM ET

PANEL DISCUSSION: Communicating with Empathy to Meet Today’s Customers

Over 95% of brands have radically changed the tone and spirit of their communication strategies within the past few months. Suddenly, simple chatty emails seemed tone deaf or crass and the needs of your customers – the way they engage with your communications, and how they view every brand – has been permanently altered. The demands for intelligent digital relationships have skyrocketed. Now more than ever – what you say, and how you say has taken on critical importance.

  • Why putting your customers’ mindset first can boost productivity, creativity, and sales
  • Authenticity and empathy: the true dynamic duo
  • Top 20: See our panelists’ top 20 examples of great empathetic marketing pieces

Panelists:

Melissa DourosSenior Director of Digital ExperienceDiscover Financial Services

Kristin FasslerSenior Vice President, Director of Integrated Marketing Strategy Penguin Random House

Bill MartinExecutive Director of Marketing, Communications, and Customer Experience Indiana University Health Plans

4:15 PM - 4:20 PM ET

Closing Remarks