More than ever, we are drowning in data. Zeta-bytes are piling up daily and it appears that nearly everything we do in modern life generates more of it. How is a business to keep up?
Harnessing data as an asset is more critical than ever; every business leader is thinking about using these reams of data to discover new business models and commercial opportunities, making back-office business processes more intelligent and efficient, and embedding analytics into how we learn about and serve our customers in real time. This requires a data strategy.
Many leaders are familiar with the concept of creating a data strategy, but how do you keep it relevant and current? In this session, you will hear from industry leaders about:
• The process of creating data strategy – how to align your critical business drivers to a strategy for identifying, acquiring, ingesting, enriching, using, and managing your data
• Taking a strategy and making it actionable through pilot projects and a phased roadmap
• How to keep your strategy current – techniques for ongoing alignment of your data strategy to a constantly shifting business landscape