COVID 19 has accelerated digital commerce adoption beyond pre-lockdown levels.
How these digital consumer behaviors turn into long-term consistent patterns or short-term trends is on every business’ mind.
Which segments are the most affected and why?
The detailed answers to this question matter more than ever. Demography, culture, and technology are all important contributors to one of the most important questions facing business today.
Our Leadership in E-Commerce Forum explores this question in detail from the perspective of practical experience and latest applied theory.
Featuring digital pioneers from across industries and technologies this critical event will explore:
10:55 AM - 11 AM ET
11 AM - 11:30 AM ET
As e-commerce becomes essential for sustaining our economy, companies face unprecedented challenges with anticipating customers’ expectations, as well as providing the resources to fulfill them. During this session, we will reveal why the ability to adapt quickly is more important than the ability to predict accurately. We will also highlight best practices you can use to determine which aspects of your business lend themselves to an e-commerce model.
11:35 AM - 12:20 PM ET
An effective e-commerce strategy does more than provide customers with a seamless experience with a brand regardless of where, when, how, or why customers interact with it. An e-commerce strategy is effective when it ensures that each interaction engages the customer, which, in turn, fosters loyalty, and, by extension, helps drive profitability.
Join this interactive panel discussion to learn how:
Mark CohenDirector of Retail Studies, Adjunct ProfessorColumbia University, Graduate School of Business
Chris HardistySenior Vice President EcommerceClarks
Dave PhillipsDirector of eCommerce OperationsBarnes & Noble, Inc.
12:25 PM - 12:55 PM ET
Today, businesses face tremendous challenges to differentiate and adapt to ever-changing customer behavior. To win, organizations must: (1) become omni-channel businesses, (2) deliver contextual customer experiences, and (3) respond to the market fast. Join this session to learn how you can enable your organization to win in today’s digital economy.
1 PM - 1:30 PM ET
For a growing number of companies, e-commerce is synonymous with commerce. But for companies that are not accustomed to conducting business on-line, understanding e-commerce is both a top priority and a learning experience. Does your company have the resources and know-how to support e-commerce for the foreseeable future? During this session, we will outline the essential elements of building and growing a successful e-commerce business.
1:30 PM - 1:35 PM ET
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.