Our world is becoming increasingly similar with many companies offering products and services that are undistinguishable to the average consumer. With today’s pace of rapid change even the most innovative businesses – like Hulu – must constantly evolve their offerings and identify gaps in the experience. For Hulu, this meant redefining Customer Service for an Omni-device digital experience.
Join this webinar to hear how Hulu is aligning their product and service roadmap to brand promise in order to develop an unparalleled experience. Matthew Kravitz, Head of Technology, Viewer Experience, Hulu and leaders at Rightpoint, a global experience company, will cover:
• Real life example of how Hulu aligned product and service innovation to their brand promise
• How to marry technology and design to deliver brand experiences users love
• The often-overlooked role of Technologists and Product teams in owning and evolving a best-in-class brand
• How Hulu maintains an agile culture for cultivating new ideas, testing them with real customers, and implementing the most impactful options