CX Marketing Leadership Forum: Differentiation in a Digital World- June 2021 - Argyle Executive Forum Events


Is your organization delighting customers at every digital touchpoint? Are you leaving lasting impressions and creating value in all your CX marketing initiatives? Since customer experiences are key for brand differentiation and success, every marketer must fine-tune their CX strategy.

The Argyle Digital: CX Marketing Leadership Forum on June 15, 2021 brings together marketing and CX experts to exchange experiences and innovations for tackling customer-focused marketing challenges.

Savvy customers expect a friction free, personalized Customer Experience and this makes CX marketing more critical than ever. Attend the CX Marketing Leadership Forum to gain actionable insights into the digital tools and strategic best practices you need to succeed in 2021.

Topics at this interactive virtual event include:

  • Gathering and applying Voice of the Customer (VoC) data to deliver stellar campaigns, service, and experiences
  • Building customer loyalty through personalization
  • Connecting & engaging with customers at key points in the multi-channel customer journey to deliver the right message at the right time
  • Leveraging emerging CX/UX technologies and how top companies are applying them for improved customer satisfaction and business outcomes(AI, machine learning, Iot, robotics & more)
  • Content & experience management and branding strategies to gain a competitive advantage










11 AM - 11:30 AM ET

KEYNOTE PRESENTATION: Digital CX Lessons Learned in The ‘Year That Shall Not Be Named’

CX is more critical than ever for success in the competitive marketplace. Amidst the daunting challenges of the past 15 months, companies have revamped their approaches to engagement and overhauled operations to ensure secure, effective, and engaging digital customer experiences. Attend this keynote presentation to learn:

  • Top CX lessons learned since the onset of the pandemic
  • Ways companies should adjust their CX strategies as we move forward into 2021
  • How to assure that your digital CX/UX is moving your business and brand forward

Douglas BuskVice President – Enterprise Communications and MarketingEmory University

11:35 AM - 12:05 PM ET


Abtract coming soon!

12:10 PM - 12:55 PM ET

FIRESIDE CHAT: Featuring Freshworks

Abstract coming soon!

12:55 PM - 1:30 PM ET

Afternoon Break

1:30 PM - 2 PM ET


Abstract coming soon! 

2:05 PM - 2:35 PM ET

KEYNOTE PRESENTATION: Innovative CX/UX - Artificial Intelligence, Iot And Robotics

Marketing and AI are a marriage made in digital heaven, and more and more top-tier companies are leveraging emerging technologies (AI, Iot, robotics) to skyrocket customer satisfaction and boost business outcomes.

Attend this session to learn how artificial intelligence and machine learning are helping businesses achieve key goals, obtain actionable marketing insights, drive critical decisions, and create exciting, new, and innovative customer experiences.

You will also learn:

  • How to stay competitive while applying AI creatively & responsibly
  • The latest technology trends from the UX/CX trenches
  • What’s coming for marketers & how these newbie technologies might be CX game changers

2:40 PM - 3:25 PM ET

PANEL DISCUSSION: People First CX - Making Brand Matter to Humans

Customers have greater digital expectations than ever before. This makes CX design, strategy, and planning a challenge for every organization. Attend this panel to hear the latest ideas on implementing customer-centric decision making and how companies are fostering customer loyalty and brand advocacy.

You will also learn:

  • How today’s customer priorities have changed and how to exceed their digital expectations
  • Ways companies are creating value for customers to help solve their problems
  • How your business culture could be sabotaging CX and brand strategies
  • How to differentiate brand through a more empathetic & personalized CX/UX


We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.