CX Marketing Leadership Forum -Differentiation in a Digital World- June 2021

Overview

Is your organization delighting customers at every digital touchpoint? Are you leaving lasting impressions and creating value in all your CX marketing initiatives? Since customer experiences are key for brand differentiation and success, every marketer must fine-tune their CX strategy.

The Argyle Digital: CX Marketing Leadership Forum on June 15, 2021 brings together marketing and CX experts to exchange experiences and innovations for tackling customer-focused marketing challenges.

Savvy customers expect a friction free, personalized Customer Experience and this makes CX marketing more critical than ever. Attend the CX Marketing Leadership Forum to gain actionable insights into the digital tools and strategic best practices you need to succeed in 2021.

Topics at this interactive virtual event include:

Gathering and applying Voice of the Customer (VoC) data to deliver stellar campaigns, service, and experiences
Building customer loyalty through personalization
Connecting & engaging with customers at key points in the multi-channel customer journey to deliver the right message at the right time
Leveraging emerging CX/UX technologies and how top companies are applying them for improved customer satisfaction and business outcomes(AI, machine learning, Iot, robotics & more)
Content & experience management and branding strategies to gain a competitive advantage

Agenda

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11 AM - 11:30 AM ET

KEYNOTE PRESENTATION: Digital CX Lessons Learned in The ‘Year That Shall Not Be Named’

CX is more critical than ever for success in the competitive marketplace. Amidst the daunting challenges of the past 15 months, companies have revamped their approaches to engagement and overhauled operations to ensure secure, effective, and engaging digital customer experiences. Attend this keynote presentation to learn:

Top CX lessons learned since the onset of the pandemic
Ways companies should adjust their CX strategies as we move forward into 2021
How to assure that your digital CX/UX is moving your business and brand forward

11:35 AM - 12:05 PM ET

THOUGHT LEADERSHIP

Abtract coming soon!

12:10 PM - 12:55 PM ET

PANEL DISCUSSION: Friction Be Gone - Smart Data Capture and Analytics for Marketers

Data and analytics enable an organization to better predict consumer behavior, improve decision-making and determine the ROI of its marketing efforts. Attend this panel to learn how top companies are using data and analytics to streamline and enhance CX/UX.

You will also learn:

Why data analytics are the backbone of CX success & how to avoid common data missteps
Best practices for applying the right mix of data, systems, and people for CX success
Real-life examples of how companies are collecting and analyzing crucial survey data
How to move your organization’s goals for frictionless customer journeys closer to reality

1 PM - 1:30 PM ET

THOUGHT LEADERSHIP

Abstract coming soon!

1:30 PM - 2 PM ET

AFTERNOON BREAK

2 PM - 2:30 PM ET

KEYNOTE PRESENTATION: Innovative CX/UX - Artificial Intelligence, Iot And Robotics

Marketing and AI are a marriage made in digital heaven, and more and more top-tier companies are leveraging emerging technologies (AI, Iot, robotics) to skyrocket customer satisfaction and boost business outcomes.

Attend this session to learn how artificial intelligence and machine learning are helping businesses achieve key goals, obtain actionable marketing insights, drive critical decisions, and create exciting, new, and innovative customer experiences.

You will also learn:

How to stay competitive while applying AI creatively & responsibly
The latest technology trends from the UX/CX trenches
What’s coming for marketers & how these newbie technologies might be CX game changers

2:35 PM - 3:20 PM ET

PANEL DISCUSSION: People First CX - Making Brand Matter to Humans

Customers have greater digital expectations than ever before. This makes CX design, strategy, and planning a challenge for every organization. Attend this panel to hear the latest ideas on implementing customer-centric decision making and how companies are fostering customer loyalty and brand advocacy.

You will also learn:

How today’s customer priorities have changed and how to exceed their digital expectations
Ways companies are creating value for customers to help solve their problems
How your business culture could be sabotaging CX and brand strategies
How to differentiate brand through a more empathetic & personalized CX/UX

ADVISORY BOARD

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.