Overview

In today’s data-driven world, AI is transforming how marketers extract insights, predict customer behavior and optimize engagement strategies. However, the challenge lies in converting vast amounts of customer data into meaningful, real-time actions that drive loyalty and business growth.

Join forward-thinking marketing executives for an exclusive morning in New York on May 14, 2025, where we’ll explore how AI-powered analytics and automation can elevate your marketing impact by turning complex data into actionable strategies, ensuring personalized, effective and ethical customer interactions.

Through expert discussions, real-world success stories and peer networking, you’ll gain exclusive insights into proven practices and emerging trends for leveraging AI-driven insights to enhance decision making, optimize campaigns and future-proof your marketing strategies.

 


 

EXCLUSIVE OFFER:

An expert photographer will be on site throughout the event to take complimentary professional headshots for attendees.

Reserve Your Spot!
Share your leadership experiences and perspectives as we discuss:
  • How AI-driven analytics uncovers deep customer insights for smarter marketing decisions.
  • Best practices for using AI to predict and influence customer behavior in real time.
  • Strategies for integrating AI-powered automation to enhance personalization and engagement.
  • How to ensure that data-driven marketing aligns with ethical, regulatory and trust-building principles.
  • Methods to measure and refine AI’s impacts on marketing performance and customer experience.

 

Join us to explore how AI-powered insights can help you drive more impactful marketing strategies, enhance customer engagement and stay ahead in an evolving digital landscape.

Speakers

David Berkowitz

Author
The Non-Obvious Guide to Using AI for Marketing

Michele Eggers

Vice President, Marketing Shared Services
SAS

Sponsored by

About SAS

As a leader in martech, SAS powers marketing decisions for enterprises around the world to create seamless, personalized experiences for their customers. SAS’s advanced decisioning engine and real-time analytics makes it simple for marketers to drive customer experiences and create lasting brand loyalty. To learn more about SAS solutions for marketers, visit sas.com/marketing.