Digital Commerce 2021 Outlook Forum - Argyle Executive Forum Events


COVID 19 has accelerated digital commerce adoption beyond pre-lockdown levels.

How these digital consumer behaviors turn into long-term consistent patterns or short-term trends is on every business’ mind.

Which segments are the most affected and why?

The detailed answers to this question matter more than ever. Demography, culture, and technology are all important contributors to one of the most important questions facing business today.

Our Digital Commerce 2021 Outlook forum explores this question in detail from the perspective of practical experience and latest applied theory.

Featuring digital pioneers from across industries and technologies this critical event will explore:


  • Why you need to not only funnel but over-invest your marketing spend toward digital channels
  • Which businesses have experienced a temporary short-term peak in demand — and what categories will be (and should be) moving online for good
  • Why you must upgrade your supply chain and fulfillment — stronger product availability, fast last-mile delivery and easy returns — to manage profitability
  • Strategies for strengthening your technological platforms to ensure personal, timely and automated customer interactions and recommendations across devices
  • Catering to the sizeable shift of elderly consumers going online
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