DATAx Virtual 2020 November - Argyle Executive Forum Events
November 17 - 18, 2020

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1
STAGE
2
Days
25+
SPEAKERS
400+
ATTENDEES

DATAx Virtual: Boosting ROI with a Data First Culture

NOVEMBER 17 -18, 2020

1 STAGE | 2 DAYS OF CONTENT | UNLIMITED NETWORKING

Connect. Learn. Evolve.

DATAX Virtual is the preeminent cross-industry data centric event for business leaders, strategists, and data practitioners. Learn from experts of industry to discover how your organization can use data to gain a competitive advantage in the marketplace.

DATAX Virtual provides a unique blend of data-focused content tailored to help you find real-world solutions to common challenges. Join us this November to engage with global data leaders to learn how you can use data to evolve your business into the age of digital transformation.

Speakers

What to Expect at DATAX Virtual

Conference Topics

Insights

Bring back actionable insight by participating in two days of cross-industry content.

Choose from a series of discussions that best fit your business needs and personal goals.

Collaboration

Connect with 400+ data leaders across all industries and experience levels to expand your network.

Meet the disruptive startups and innovators who are changing the world.

Solutions

Discover cutting-edge tools and techniques.

Immerse yourself in automation, data, and mobile technologies that will unleash your potential.

Unlock Your Business' Potential with a Data-First Culture

Agenda

 

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10:55 AM - 11 AM ET

Opening Remarks

11 AM - 11:30 AM ET

KEYNOTE ADDRESS: Data as a Culture: Leading in a Post Pandemic World

With the end of 2020 rapidly approaching, is your company prepared to succeed in the fourth industrial revolution? We were experiencing the greatest velocity of change in human history, driven by technology, and then a global pandemic hit. Rather than slowing us down, the pandemic has accelerating our transformation to digital and expedited our transition into the future of our work where we automation, AI, and machine learning reconstruct and revolutionize work.

To thrive in the new wave of technological advancement, executives must focus on leading adaptive teams on learning tours that leverage data as a tool for insights and new opportunities. Join us for this eye-opening conversation to discover how demystify data and begin to integrate analytics as one more tool in our toolbox.

Attend this session to learn:

  • Why work is shifting to focus on learning and adaptation and how data plays a key role in that competitive advantage.
  • How to help individuals transform to agile and adaptive learners who leverage data for insights
  • How leadership needs to shift to accelerate data-based learning and innovation.

Heather McGowanFuture of Work Strategist, 2017 Global LinkedIn Top Voice for Education

11:35 AM - 12:20 PM ET

FIRESIDE CHAT: CFO Corner – Developing the CDO and CFO Partnership to Boost ROI

Data-driven analysis nearly always triumphs over instinct. CFOs should no longer be making strategic business decisions based on their “gut,” but rather by leveraging data insights to determine how to move their companies forward.

In this conversation, step into the CFO’s corner to learn how business transformation begins by using data as a starting point. Gain expert insight from a CDO’s perspective to analyze just how important it is for a CFO to be a data champion to encourage business growth.

Attend this session to learn:

  • Where investments in data would benefit your business
  • How to extract value from data sets to increase business growth
  • How the CFO and CDO can strengthen their working relationship to achieve revenue goals

Ian WrightChief Data Officer, Data-Driven MarketingEquifax

Nayab SiddiqiChief Financial Officer and Head of StrategyREZY360 Inc.

12:25 PM - 12:55 PM ET

THOUGHT LEADERSHIP: Next Generation Data Reporting Governance

Data Governance has evolved from an initial focus on data quality arising from regulatory concerns to a balanced approach to managing data supply and demand.  The OCFO is the lens that focuses a myriad of enterprise data sources into coherent information and analytics delivery.

Supporting CFOs as they work to satisfy the broadest and most demanding set of information consumers the enterprise faces.  We’ll share a proven, published governance approach to drive sustainable business value.

This session will address:

  • What outcomes should CFOs expect from a next generation governance function?
  • How can a supply and demand focus improve ongoing information delivery results?
  • When is data and reporting governance best addressed, how can it be integrated into our operations and initiatives without distinct and material costs and impacts?

Dan MeersNational Leader, Data & Analytics GovernanceRSM US LLP

12:55 PM - 1:25 PM ET

LUNCH BREAK

1:30 PM - 2:15 PM ET

PANEL DISCUSSION: Data in UX – Applying Conversational AI to the Customer Support Experience

Customers expect a response from support channels within seconds. Given the demand of support related inquiries, customer experience teams often turn to chatbots to accelerate the response rate.

Chatbots customer experience AI can often lead to user frustration. Is this the most effective way to personalize the user experience to maximize results?

In this session, join us in an immersive discussion about how data teams can work with user experience teams to analyze the customer journey.

Attend this session to learn:

  • The role of AI in the personalized user experience
  • How to map the user experience journey to determine a pathway to escalate from AI to human support clearly and efficiently
  • Where to integrate conversational AI into various stages of the customer journey via mobile or website applications to enhance user experience
  • Ways to analyze qualitative consumer data to provide a support solution that is personalized to the consumer

Moderator:

Mohit GuptaUX Practice LeadDISYS

Panelists:

Meka R. ParkerUX/CX Strategist and FounderUNBOUNDx

Jazmin CorreaGlobal Director User Experience DesignMerck

2:20 PM - 2:50 PM ET

USE CASE: Predicting Virality in Social Media Posts to Improve User Engagement

Hundreds of millions of individuals engage with brands digitally every month in the United State alone. A major source of online traffic is driven by users who click on article links in their social media feeds.

Organizations can identify the right content to post by analyzing vast troves of historical data that is personalized and relevant to specific users as a tool to manage and grow social media driven traffic.

In this session, join the Head of Data Science at Conde Nast to explore how to use AI solutions to monitor trending topics on social media to convert social users to web traffic.

Attend this session to learn:

  • How AI solutions can predict virality hours before a post engagement gains popularity
  • How to use data to improve user engagement on social media
  • Ways to personalize relevant content that engage and entertain specific users to increase user conversion rates

Sriram SubramanianHead of Data Sciences Condé Nast

2:55 PM - 3:40 PM ET

PANEL DISCUSSION: CISO Spotlight: Enterprise Data Protection in the Digital Age

In the digital age, data is more accessible than ever. Cloud-based services, and advancements in technology have opened the door to new security threats.

On top of this, the remote workplace pushed corporate technology directly into the home, introducing a whole new landscape for data risk across various unsecured networks.

How should organizations strategize to protect enterprise data with limited resources and an increasingly high-risk threshold?

Attend this session to learn:

  • How to integrate AI and deep learning technologies into security software to identify risky behaviors
  • Ways to protect your data from third-party security operations and storage centers
  • How to re-access your data security governance framework moving forward to keep your data safe

Moderator:

Lydia Payne-Johnson Director of IT Security, Identity Management and RiskThe George Washington University

Panelists:

David Sheidlower, CISSP, CISMVice President and Chief Information Security and Privacy Officer Turner Construction Company

Stacey RomanelloSenior Director, Regional Information Security Officer (RISO) Royal Bank of Canada

Chong XuDirector of Engineering, Network/Web/Data ProtectionMcAfee

3:40 PM - 3:45 PM ET

CLOSING REMARKS
 

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10:55 AM - 11 AM ET

Opening Remarks

11 AM - 11:30 AM ET

KEYNOTE ADDRESS: Cultivating a Data Culture in Your Workplace

Sure, technology teams understand the value of data as a business driver, but does your company?

It takes a CDO to transform your data vision into reality. To maximize the potential of your data capabilities, it’s critical to embed a data-driven culture into your organization. 

In this session, topics of discussion will include.

  • Understanding the role that the CDO should play in an organization. 
  • Implementing data insights and analytics in every line of business. 
  • Discovering how data can foster trust among employees and consumers alike.

Santosh KumarHead of Data Assurance & Validation Industrial and Commercial Bank of China Financial Services

11:35 AM - 12:20 PM ET

PANEL DISCUSSION: Diversity Analytics: How Can We Use Data for Good?

Diversity, equity and inclusion initiatives are top of the agenda for organizations nationwide, yet many leaders are struggling to determine exactly where they need to start to make changes.

Diversity analytics can enable organizations to gain insights and to create a voice for the traditionally ‘under-represented’ or ‘underserved groups’. Companies can leverage data teams to determine where diversity gaps exist in the workforce, develop plans and goals for cultivating diverse talent, and construct a pathway forward to ensure equal representation across an organization.

Attend this session to learn:

  • How to use performance analytics to identify where behavioral and structural changes need to be made to improve D&I efforts within your organization
  • Ways to leverage data to attract new talent outside of the traditional hiring spectrum
  • How AI technology can assist with improving talent acquisition and talent retention efforts by expanding data sets and removing bias
  • How D&I analytics can foster entrepreneurship within your organization to positively impact your company

Moderator:

Damaris Garcia SchneiderFormer Chief Diversity & Inclusion Leader, IT Services (US and India) Deloitte

Panelists:

Kudakwashe ChibandaDirector Data Science | Global Specialty | Group BenefitsThe Hartford

Glenda CarnateDirector, Performance AnalyticsCommonwealth of Massachusetts

Nisha RaghavanDirector - Technical Product Management: AnalyticsGE Healthcare

12:25 PM - 12:55 PM ET

USE CASE: Utilizing Quantitative and Qualitative Data to Make Informed Organizational Decisions

Enterprises today have a tremendous amount of data about systems, personnel (employees, users), and their usage patterns. Personnel makes enterprises and personnel have biases that affect organizational decisions by pre-determined ideas, prejudice, or influence in a particular direction. But if analyzed closely, this available data reveals insightful stories that can help organizations in better business and strategic decision making.

This case study of a fortune-500 company is the journey demonstrating how stakeholders’ biases can affect the roadmap and how to use the qualitative and quantitative data to tackle those biases and help in informed organizational decisions. This story about data will cover the topics that will include –

  • Use of mixed design methods to validate known and derived biases along with analyzing the data
  • Enterprise design thinking approach to identify the real problemata
  • Creative problem-solving methodology to explore design solutions

Mohit GuptaUX Practice LeadDISYS

12:55 PM - 1:25 PM ET

LUNCH BREAK

1:30 PM - 2:15 PM ET

USE CASE: How to Inspire and Empower People Through Data and Design

Our world is built on data, but as we collect more of it we need to turn to new methods to try to communicate it’s importance. We leverage data visualization as a metaphor for the truth that the data represents.

Data sets are more than a collection of information, they are an integral part of a story.  In order to tell the story of your data, you need to leverage an end-to-end process for understanding it, learning the insights, and communicating it in a way that your audience will find meaningful.

Join Jason Forrest, Director of Interactives at McKinsey & Company, to learn how Information Empowerment — a universal theory of data design – can help you to visualize data in a way that is ethically responsible and impactful to your audience.

Attend this session to learn:

  • An end-to-end process that needs to be adopted to communicate the impact of data to its intended audience
  • How to apply data literacy, subject matter collaboration, and design thinking to create impact and drive decision making
  • Factors that any team needs to consider in order to turn their data into inspiring and engaging stories

 

Jason ForrestCOVID Response Center - Director of Interactives McKinsey & Company

2:20 PM - 2:50 PM ET

THOUGHT LEADERSHIP: Achieving a "Single Source of Truth" with BI Portal in Your Enterprise

Driving consistent use and widespread adoption of Business Intelligence in the enterprise is an on-going challenge for most companies. Departmental silos, tool proliferation, overwhelming amounts of content, and other challenges too often produce an environment in which a shared, common understanding of the organization’s key performance indicators fail to materialize, and usage of reports and dashboards is low.

In this presentation, we will:

  • Explore the challenges of driving consistent and company-wide adoption of Business Intelligence
  • Examine case studies of companies that have successfully solved these challenges
  • Show examples of how a Business Intelligence Portal can drive BI adoption and Single Source of Truth in the enterprise

Marius Moscovici CEO Metric Insights

Mike Smitheman VP Sales & Marketing Metric Insights

2:55 PM - 3:40 PM ET

PANEL DISCUSSION: The Explosive Future of XR

Healthcare, fashion, entertainment, fintech, sports: No matter the industry, extended reality (XR) is reshaping how users view the world.

The XR market is predicted to grow at an astonishing rate in the next several years. The race to include XR features in products to elevate user experience has kicked into high gear due to the impacts of COVID-19. The potential for extended reality is unlimited in the virtual workplace and classroom.

How will advancements in mixed, augmented, and virtual reality change the way that data is collected and analyzed?

Attend this session to learn:

  • How 3D visualizations represent digital data. How will extended reality change the way that businesses collect and store data?
  • Ways to troubleshoot for accuracy. Rapid succession of images received in real-time can increase the window for error. How can this be prevented?
  • How to identify the potential ethical and compliance concerns with data collection in XR

Moderator:

Travis CloydFuturist in Residence, XR Experience CreatorFlorida International University

Panelists:

Jeremy NelsonDirector of XR InitiativeUniversity of Michigan

Melissa A. Schmitz Emerging Technologies Engineer, Virtual Reality Tech LeadThe Raymond Corporation

Cameron PeeleImmersive Experience Technologist & FounderKalm Studios

Mark ChristiansonDigital Experience Delivery Senior LeadMars

3:40 PM - 3:45 PM ET

CLOSING REMARKS

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