CMO WEBINAR: ACTIVATE YOUR CUSTOMER EXPERIENCE NORTH STAR - IN TIMES OF CRISIS AND BEYOND - Argyle Executive Forum Events
April 30, 2020

OVERVIEW

With the pressure on every company in these times of uncertainty, including drastic changes to their workforce, connectivity and communication, all brands need to ensure their employees and partners are equipped to bring great experiences to life for their customers.

 

IBM iX and Argyle will virtually host a group of prominent marketing and CX executives to discuss what it takes to activate a leading experience strategy. To deliver against rising customer and employee expectations you need an insight-driven approach that elevates and humanizes your experiences end-to-end.

 

Great customer experiences come from great enterprise experiences. IBM will present findings from a recently-released study from the IBM Institute of Business Value (IBV) — “From customer experience to enterprise experience: Six leading practices to activate your CX North Star” and share how to broaden your CX strategy to enable everyone across the enterprise. We will also share some guidelines on how to quickly adapt, with empathy and action, in today’s environment.

 

You will hear from a panel of marketing leaders that are driving tangible business results through innovative experience strategies to empower employees and delight customers. Topics will include successes and challenges in designing authentic customer-centric experiences, motivating employees and ecosystem partners to adopt agile and customer-first mindsets, and leveraging technology to strengthen customer loyalty and business performance.

 

We sincerely hope you can join us and will walk away with a few key items to put into action now.

Register for this Webinar

Speakers

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Sponsors

This event will feature insights from top executives, including

IBM iX (ibmix.com) helps leading brands grow and change their business, by design. Our business designers across nearly 60 global Studios work at the intersection of progressive strategy, human-centered design and transformational technology to imagine the enterprise experiences of the future and help our clients make them real.

 

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