CMO Virtual

There’s never been a more exciting and challenging time to be in marketing. New tools and technologies are creating opportunities for brands to interact with consumers in an innovative and more measurable ways.  But have we lost the forest for the trees?

Data suggests that, for the past decade, we’ve been trading off efficiency for effectiveness and that we’ve been building short-term gains at the expense of longer term brand building. Maybe it’s time to revisit the fundamentals and re-learn how to apply the critical principles of marketing in a new digital context.

Attend this keynote session to learn:

• How marketing is becoming less effective as we switch greater proportions of budgets to digital
• New thinking about fundamental principles of marketing, including KPIs,  and how to apply them
• Practical examples as to how we should be thinking about building brands in a post COVID environment

In the age of social media, how can marketing teams leverage influencers to help brand promotion? From in-house, micro, to new CGI, marketers can leverage influencers to target specific audiences and demographics. Not only does this strategy help your organization increase brand awareness, but it builds trust and strengthens brand value.

Join this interactive discussion to learn:

• Creating an influencer marketing blueprint for your organization
• Developing a management strategy and setting a budget
• Targeting audiences that would be interested in your product or service

Marketing teams have done an exceptional job at evolving brand values and messaging during these tumultuous times. Remaining relevant, sensitive, and empathic to what your customers need will set your brand apart from the competition. Living up to your brand values and delivering on what you say you will, strengthens customer-brand relationships and creates new, lasting ones.

In this session, topics of discussion will include:

• Evolving your marketing messaging to reflect your brand’s values
• Giving consumers hopeful, inclusive, and positive content during trying times
• Developing new relationships and strengthening existing ones

In a world where people are more connected than ever, personal information is being collected at an alarming rate. The data collected allows organizations to understand their target audience and is an extremely valuable resource. However, since personal information is so valuable, organizations must adhere to privacy laws and gain consent from consumers to ensure their private data is protected.

Join this session, which will address:

• Addressing consumer concerns surrounding data security and privacy
• Staying up to date on GDPR and adhering to regulations
• Protecting consumer data and building trust

As new social platforms such as TikTok sweep the nation, CMOs and marketing leaders are presented with a variety of new, unique marketing and brand awareness opportunities.

These social platforms allow organizations to reach large audiences and although it requires more creativity, it is an avenue worth exploring.

Hear from social media expert, Mimi Banks, CMO Brand Expert, Carole Diarra and two TikTok Influencers with over 1M followers

In this fireside chat, topics of discussion will include:

• State of social
• Embracing new platforms and re-thinking creative marketing techniques
• Future implications; Marketing campaigns, reach your audience and variousdemographics