As 2020 draws to a close, there is a small sense of hope that 2021 will be a better year. Although a return to “normal” marketing is unlikely, remaining agile and adapting to continued change will allow your organization to stay relevant.
Chief Marketing Officers and marketing executives should expect budget cuts in the new year and prepare to halt spending on initiatives that do not deliver high ROI. Rather than sit around hoping for things to return to what was once “normal”, marketing teams should accept change as it comes.
Despite unforeseen challenges, marketing teams have remained resilient and increased efforts in sustaining customer relationships while remaining sensitive to the current climate.
Join CMO Virtual to hear from top minds in marketing discuss topics including:
Navigating the powerful relationship between marketing and finance to strengthen the CMO & CFO partnership
Strengthening customer and brand relationships through conversational strategies while integrating marketing into customer support
Strategically optimizing content and personalizing outreach to target individuals and specific audiences
11 AM - 11:30 AM ET
CMOs and marketing leaders fought through an unforeseen, challenging year of 2020. So, how can marketing teams plan for future budgetary pressures now? Marketing teams will need to evaluate essential costs, eliminate unnecessary costs, justify investments, and prove the value that certain spends bring to an organization.
In this keynote presentation, topics of discussion will include:
11:35 AM - 12:05 PM ET
Abstract coming soon!
12:10 PM - 12:55 PM ET
Marketing has always been adapting, even before the global pandemic shook the world. Listening to your audience, rather than assuming you know what they want, is key to unlocking consumer needs and delivering an exceptional experience. In the time of Covid-19, it is imperative to adjust your strategy quickly and cater to an immediate shift in consumer needs.
Join this panel discussion, which will address:
12:55 PM - 1:15 PM ET
1:15 PM - 1:45 PM ET
Consumers have been increasingly proactive about minimizing physical touch, presenting marketing teams with a new era of “contactless” interactions. The new trend of touchless interfaces has become an integral part of every industry, which directly impacts the customer experience. CMOs and finance professionals are embracing digital transformation and this new shift to online marketplaces will likely be permanent.
This session will explore:
1:50 PM - 2:20 PM ET
Abstract coming soon!
2:25 PM - 3:10 PM ET
It may no longer be necessary for marketing teams to spend absorbent amounts of money on high quality production and videos. Consumers are more vulnerable than ever, leaving marketing teams the opportunity to create relatable content that is simply human. Even iPhone videos of families baking sourdough bread together may just do the trick.
Join this impactful panel discussion, which will address:
3:10 PM - 3:30 AM ET
3:30 PM - 4 PM ET
Marketing teams are able to build momentum and demand generation for their brands by successfully deploying data-driven strategies. By utilizing insights and data, your organization is able to uncover useful information on your target audience and how best to approach them. No-click searches, voice search, SEO, interactive content, and automated ads, are only a few ways digital marketing is innovating your organization.
This session will uncover:
4:05 PM - 4:50 PM ET
When the world locked down, CMOs and marketing executives were forced to utilize new technologies and innovate the customer experience through creative marketing initiatives. Creativity can be harnessed through incredible technologies such as Virtual Reality (VR) and Augmented Reality (AR), which can allow consumers to virtually interact with products and see the full value without physically touching it.
Join this session, which will address:
11 AM - 11:30 AM ET
It remains hopeful that face-to-face meetings will resume, and marketing teams can once again collaborate in person. Practices that marketers adopted during the crisis will remain prevalent, but what does this mean for traditional marketing? Marketing professionals have a new opportunity to explore different ways to reach customers and expand marketing initiatives by blending proven marketing methods with new digital innovations.
In this session, topics of discussion will include:
11:35 AM - 12:05 PM ET
Abstract coming soon!
12:10 PM - 12:55 PM ET
In the age of social media, how can marketing teams leverage influencers to help brand promotion? From in-house, micro, to new CGI, marketers can leverage influencers to target specific audiences and demographics. Not only does this strategy help your organization increase brand awareness, but it builds trust and strengthens brand value.
Join this interactive discussion to learn:
12:55 PM - 1:15 PM ET
1:15 PM - 1:45 PM ET
Marketing teams have done an exceptional job at evolving brand values and messaging during these tumultuous times. Remaining relevant, sensitive, and empathic to what your customers need will set your brand apart from the competition. Living up to your brand values and delivering on what you say you will, strengthens customer-brand relationships and creates new, lasting ones.
In this session, topics of discussion will include:
1:50 PM - 2:20 PM ET
Abstract coming soon!
2:25 PM - 3:10 PM ET
Conversational marketing is an innovative, personalized approach that enhances the customer journey through the experience of an automated conversation. Allowing customers to easily engage with your business will build relationships and expand your consumer base. Developing an effective conversational marketing framework is an efficient strategy for your marketing team to use.
Join this session, which will address:
3:10 PM - 3:30 PM ET
3:30 PM - 4 PM ET
In a world where people are more connected than ever, personal information is being collected at an alarming rate. The data collected allows organizations to understand their target audience and is an extremely valuable resource. However, since personal information is so valuable, organizations must adhere to privacy laws and gain consent from consumers to ensure their private data is protected.
Join this session, which will address:
4:05 PM - 4:50 PM ET
As new social networks such as TikTok sweep the nation, CMOs and marketing leaders are presented with a variety of new, unique marketing and brand awareness opportunities. These social platforms allow organizations to reach large audiences and although it requires more creativity, it is an avenue worth exploring.
In this fireside chat, topics of discussion will include:
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